About Willoughby Living

The Willoughby Living Facebook Group began in 2015 for the Willoughby City area and quickly grew to thousands of members. Now an online forum for anyone living, working or spending time on the Lower North Shore, it has become a place where the community can connect to share information in order to make the most out of this fantastic part of the world.

Since the Group began, countless local businesses have been recommended and reputable tradespeople put forward, many missing pets and items have been located, great local activities have been discovered, generous donations have been made to local charities, and members have gotten to know other community members and uncovered lots of local hidden gems. There has also been local insights, beautiful images, news items and helpful information posts.

The desire to preserve all of this great information, along with the positive feedback and rapid growth of the group, convinced the Admins – Naomi Sheriff and Bianca Horwitz – that a website was a logical and exciting next phase for community engagement. Launched in the summer of 2017, the Willoughby Living website contains a lot of what the Group’s members have been generous enough to share about our local community – plus much more:

The HOME page offers feature articles on the subjects of community, lifestyle, the home, family, people, places and great local businesses.

WHAT’S ON has been one of Willoughby Living’s most popular features and highlights upcoming events for children and adults in the local area, plus anything a bit further afield that might be of interest. Upcoming events can be viewed ahead and bookings made if necessary.

The DIRECTORY is a much-needed showcase of our local small businesses and services. To preserve and support the small specialty businesses that make our area what it is, it’s vital that the community knows about them and can find their details easily. WL Group members have shown they love supporting local, and can now do so at the click of a button in the Directory for all their commercial needs (if you have a business to list please email naomi@thelivingcollective.com.au for our rates and inclusions).

CLASSES AND ACTIVITIES offers a list and detailed information on local children’s and adults’ classes and activities such as sports, creative leisure activities, hobbies, yoga and pilates, and many more you might never have known were on your doorstep. (if you have a class or activity to list please email naomi@thelivingcollective.com.au for our rates and inclusions.)

NOTICEBOARD is the place to find and advertise for babysitters both available and wanted; buy, swap, sell and wanted; home rental and house-sits; garage sales jobs vacant; and any other public notices. (If you have a job to advertise, please also get in touch for further options via naomi@thelivingcollective.com.au).

OUR STORIES is where you’ll find past feature articles that have appeared on the HOME page.

GOOD TO KNOW contains helpful information on the local area – much of this information has been helpfully provided by WL Facebook Group members.

We welcome all feedback, suggestions and amendments. Please feel free to contact us.


Naomi and Bianca were colleagues in the magazine industry in the early 2000s. Both are experienced content creators who have worked in journalism, editing and publishing for many years. They reconnected after both settled in Willoughby with their young families.

With a shared passion for their local area, and a belief that local living could be improved by connecting the community to share information, they became business partners and formed The Living Collective Pty Ltd.

Since then, they have gone on to launch Mosman Living, Northern Beaches Living, North Sydney Living, Kuringgai Living, Lane Cove Living, Blue Mountains Living, Central Coast Living, Randwick Living, Woollahra Living, Waverley Living and Inner West Living. The Living Collective has a combined following of over 130,000 – and continues to grow rapidly!