In an effort to tackle Australia’s growing trend of textile waste, Emmanuelle Senden-White, an 11-year-old local resident of the Lower North Shore, has set up Tender Threads Fashion Co.
Tender Threads is a digital marketplace for the buying and selling of preloved Tween and Teen clothing to reduce the amount of textile waste being generated by societies growing obsession with ‘Fast Fashion’.
According to the Department of Agriculture, Water & Environment, Australia is the second highest consumer of textiles per person in the world, after the United States of America. Each Australian consumes an average of 27 kilograms of new clothing per year and disposes an average 23 kilograms of clothing to landfill each year, or 93 per cent of the textile waste we generate.
When learning about the amount of waste being generated by Australians each year, Emmanuelle decided to come up with a way in which textiles could find new life, whilst also indulging her love of fashion. In January 2022, she began work on setting up the business with the help of her mum and in March, Tender Threads Fashion Co was born.
The Threads Fashion Co digital platform is designed to provide people with an avenue to buy or sell preloved items of tween and teen clothing. Its main objective is to save clothing from making their way to landfill. Many of the items listed on the platform have very little wear, if any at all.
On starting such a business Emmanuelle said, “It certainly helps that I love all things fashion. Seeing so many amazing items being listed and with so much life still left in them, it’s really mind boggling to think that most of these pieces would end up in landfill some way or another. I feel a big sense of responsibility to try and do what I can to help the environment and Tender Threads is a small way that I can make some positive change, so I’m really proud of that.”
For more information about Tender Threads Fashion Co please visit:
Instagram page: @tenderthreadsfashion
Facebook page: Tender Threads Fashion Co